Thankfully though, it’s been done in the best way possible, in my opinion, using bioceramic for the case and honoring the Speedmaster Professional’s exact dimensions. If Swatch had used steel or aluminum, for example, or just a regular Swatch case with some references to Omega’s Moonwatch, the final product could have missed the mark. When I saw all 11 MoonSwatch watches, I realized that this project could have easily been a disaster. When the rocket shakes and rumbles, these arrow-shaped hands are easier for human eyes to focus on. They have this shape to enhance visibility for the astronauts. The rocket hands, just like those on Omega’s Speedmaster Alaska Project watches, are inspired by NASA’s Mercury rocket. It is a fully red bioceramic Omega × Swatch Speedmaster with a white bezel, a white dial, and the famous red rocket hands. There’s yellow for the Sun, dark gray for Mercury, pink for Venus, green for the Earth, light gray for the Moon, red for Mars, khaki for Jupiter, taupe for Saturn, light blue for Uranus, blue for Neptune, and light gray with a burgundy panda dial for Pluto.Įach of the journalists could pick their favorite version, and needless to say, I have the “Mission to Mars” MoonSwatch here. The color of each model’s bioceramic case corresponds with an interpretation of its celestial inspirator. In total, there are 11 models of the MoonSwatch available, with each one representing a planet, star, or satellite in our solar system. As we’re pretty fond of Speedmasters ourselves here at Fratello, let’s have a look at this new MoonSwatch and tell you what we think of it.Ī week before this official introduction, Swatch Group CEO Nick Hayek, together with Omega CEO Raynald Aeschlimann and Swatch CEO Carlo Giordanetti, invited us to come to Biel in Switzerland where they surprised us (and a select group of other journalists) with a collab that nobody expected to happen. A watch made of bioceramic (a unique mix of two-thirds ceramic and one-third material derived from castor oil) that looks very similar to the famous and iconic Moonwatch by Omega. “For a lot of people, it reminds them of a simpler time, a happier time, a period of things being much simpler in their lives.Meet the Omega × Swatch Speedmaster MoonSwatch. “ a universal character that transcends countries, language, and all barriers-it's universally appealing,” Acosta said. Buying these watches is like eating ice cream for breakfast-for many it fulfills a desire still hanging around from childhood. “I know of collectors who collect specifically Snoopy and Peanuts watches, and that's all they do,” Acosta said. But it seems to be Snoopy, not space heritage, driving the desire around the watch.Īnd while Black Panther and the Minions certainly have their fans, few boast the broad appeal and variety of Snoopy. The amount of emails that have been coming in-honestly, it’s a flood.” There’s even a real-deal NASA connection here, too: modules used in the ‘60s were codenamed Charlie Brown and Snoopy, and the organization created the Silver Snoopy Award in 1968.
“People have flooded our cell phones on this. “You can compare it like this: say we received one email for a normal watch, in comparison this one is literally hundreds,” Petros Protopapas, Omega’s head of brand heritage, told Esquire upon the release of its Snoopy watch in 2020.
Now, after considering other versions of Snoopy like “Joe Cool,” the pair is back with another GMT featuring his “Beagle Scout” alias.Īnd while Omega is probably most proud of its rugged mission-ready and NASA-approved Speedmaster, nothing sells quite like its spin on the Snoopy watch.
“We were surprised by how popular the first one was,” Eneuri Acosta, Hodinkee’s chief brand officer, said over a Zoom call. It sold out in three minutes, the second-fastest a Hodinkee limited-edition has moved. The GMT sported a black-and-white 24-hour internal bezel-and a bespectacled Snoopy wearing a tweed jacket. The first collaborative Hodinkee-Bamford London Snoopy watch featured Joe Preppy and released in April of this year. Last year, watch designer George Bamford, along with the limited-edition team at watch publication and retailer Hodinkee, received an interesting Snoopy-related assignment: comb through the catalog of the famous cartoon dog’s alter egos, pitch their favorites, and decide which one belonged on the dial of an almost-$2,000 mechanical watch. In his daydreams, Snoopy took on many personas, almost all of them world-famous: the greatest living surgeon, a skilled WW1 fighter pilot, an arm wrestling champion, and the coolest most sunglasses-pulling-off creature on earth.
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